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jumpingratTranslation From PR-Speak to English of Selected Portions of Adobe’s ‘FAQ’ Regarding Their Acquisition of Macromedia
Q: What happens to the Macromedia brand?
A: Adobe recognizes the strong equity of the Macromedia brand. That said, it makes great business sense for a company the size of the combined company to align behind a single corporate brand. Over time, Macromedia products will transition to the Adobe brand. Adobe expects to keep and continue investing in key Macromedia product brands.
Translation: The Macromedia brand is dead.
Q: What happens to the Macromedia brand?
A: Adobe recognizes the strong equity of the Macromedia brand. That said, it makes great business sense for a company the size of the combined company to align behind a single corporate brand. Over time, Macromedia products will transition to the Adobe brand. Adobe expects to keep and continue investing in key Macromedia product brands.
Translation: The Macromedia brand is dead.