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jumpingratTranslation From PR-Speak to English of Selected Portions of Adobe’s ‘FAQ’ Regarding Their Acquisition of Macromedia
Q: What happens to the Macromedia brand?
A: Adobe recognizes the strong equity of the Macromedia brand. That said, it makes great business sense for a company the size of the combined company to align behind a single corporate brand. Over time, Macromedia products will transition to the Adobe brand. Adobe expects to keep and continue investing in key Macromedia product brands.
Translation: The Macromedia brand is dead.
Q: What happens to the Macromedia brand?
A: Adobe recognizes the strong equity of the Macromedia brand. That said, it makes great business sense for a company the size of the combined company to align behind a single corporate brand. Over time, Macromedia products will transition to the Adobe brand. Adobe expects to keep and continue investing in key Macromedia product brands.
Translation: The Macromedia brand is dead.
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Date: 14 May 2005 14:54 (UTC)По той же стебной ссылке:
Q: Will any products be eliminated or phased out as a result of this transaction?
A: Adobe and Macromedia are committed to serving the needs of our combined customers. The companies are largely complementary, and thus the amount of competition between us is limited. Post closing, we believe the industry will remain as dynamic and competitive as it is today. Until the close of transaction, the companies will continue to operate business and usual. The combined company will not be able to create a joint product roadmap until after the transaction is closed.
T: We know that what you really want to know is which programs are going to get the axe. But we’re not going to tell you — that’s why we’ve repeated this same exact blurb twice. Cough, cough, Freehand.